Monday, 16 February 2015

New Automotive Electronics Control Unit Management Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

Before emission laws were passed, it was possible to build a car engine without using any microprocessor. However with the introduction of strict emission laws, pollution control schemes were considered necessary in order to regulate the air and fuel mixture in automobiles so that the catalytic converter could eliminate the pollution generated from the exhaust. Automotive electronic control unit (ECU) is the most powerful microprocessor used in a car. Automotive electronic control unit (ECU) is an embedded system that controls and manages more than one electrical system in a motor vehicle. The electronic control unit (ECU) makes use of a closed-loop control which is a control scheme used to monitor output of a system to control the inputs into a system thus managing the fuel economy and emissions of the engine. It also gathers data from several sensors to assemble all information related to the vehicle, right from the temperature of the coolant to the amount of oxygen in the exhaust. Using this data, the automotive electronic control unit (ECU) performs calculations which include looking up values, calculating the results of equations in order to decide the best spark timing and thus determining the time for which the fuel injector is open. The automotive electronic control unit (ECU) does this to ensure best mileage and the lowest emissions. 

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Some of the types of ECU are powertrain control module (PCM), electronic engine control module (ECM), transmission control module (TCM), central control module (CCM), brake control module (BCM), central timing module (CTM), body control module (BCM), general electronic module (GEM), suspension control module (SCM), control unit and control module. Automotive electronic control unit (ECU) market can be classified based on types of product which include powertrain electronics, entertainment systems, chassis electronics, security and safety systems, communication systems, navigation systems, and other automobile electronics. Automotive electronic control units (ECUs) are extensively used in automobiles for providing an enhanced engine control. Presently the automobile industry has become dependent on electronic control units (ECUs) as these machines facilitate high safety levels. Contemporary cars have developed advanced machinery by virtue of which its operations are controlled using the electronic control units (ECUs). High-end segment cars consists about 150 electronic control units (ECUs) for virtual controlling of the car. These cars use electronic control units (ECUs) for managing navigation, increasing efficiency and mounting system solutions to prevent accidents. The vehicle telematics system is a form of electronic control unit (ECU), includes local hotspot information, stability control or an electronic traction for steering sensors and shock sensor controls for using airbags in an event of collision with any object.

The automotive electronic control unit (ECU) market is fuelled by factors such as need to comply with emission regulations, strong customer demand for improved safety and security features and increasing efforts of OEMs towards product differentiation. Additionally, regulatory mandates pertaining to stringent fuel economy standards is one of the key driving factors for the increasing demand of automotive electronic control unit (ECU). The availability of intra-city roads and better highways has facilitated fast access to destinations and thus customers are more inclined towards owning fast and safe cars. Thus manufacturers are offered the opportunity to distinguish their products and compete with each other in order to offer improved features and technology. The demand for utility vehicles and passenger cars market is expected to grow exponentially in the near future. Newer models are expected to be launched in these segments with higher technology content, thus driving the demand for automotive electronic control units (ECUs). Introduction of Bharat Stage Emission Norms IV (BS IV) in passenger cars and utility vehicles and Bharat Stage Emission Norms III (BS III) in commercial vehicles is expected to significantly drive the demand for electronic control unit (ECU) after 2014. However the OEMs inclination towards few suppliers poses as a major hindrance to market expansion. Current trends show that automakers favor limited number of suppliers and opt for suppliers offering unparalleled services and products.

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Some of the leading players in the global automotive electronic market are Calsonic Kansei Co, Advics Co, General Motors Company, Hyundai Mobis Co, Hitachi Automotive Systems, Mitsubishi Electric Co and Takata Corporation among others.

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include:
  • North America 
  • Asia Pacific 
  • Europe
  • Rest of the World  
This report provides comprehensive analysis of :
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for upcoming years 
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. 

Reasons for Buying this Report
  • This report provides pin-point analysis for changing competitive dynamics
  • It provides a forward looking perspective on different factors driving or restraining market growth 
  • It provides a six-year forecast assessed on the basis of how the market is predicted to grow 
  • It helps in understanding the key product segments and their future
  • It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
  • It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments 
  • It provides distinctive graphics and exemplified SWOT analysis of major market segments

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