Fresh Analysis of Indian Green Car Market

Descriptio GOVERNMENT POLICIES & INITIATIVES
-Evolution of Electric Vehicle Initiatives
MNRE has always been involved in formulating policies for promoting Electric Vehicles. However, NCEM would define the initiatives for electric vehicles in future
-Proposed Framework for EV Initiatives
MNRE drives the program AFSTP while DHI is the nodal authority for the ministerial body NCEM
-Key Ministries for Electric Vehicles
MNRE, DHI and MoUD are the main ministries involved in policy formulation for electric vehicles and will facilitate manufacturers in entering the Indian market
-Role of Key Bodies in EV Value Chain
Financial support in form of subsidies, loans and duty exemption is provided across the value chain
-Strategic Assessment of AFSTP
AFSTP aims to provide subsidies and financial assistance for manufacturers of EVsC
-Strategic Assessment of NCEM
NCEM was formulated to consolidate all efforts for Electric Vehicles under a common platform
-Budgetary Incentives
The government has introduced several exemptions for hybrids and electric components which would facilitate manufacturing efforts for EVs

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MARKET OVERVIEW
-Market Construct: Current
The market for electric vehicles in India is at a nascent stage presently
-Current Competitive Scenario
Reva and Toyota are currently the only players in electric and hybrid cars segment; Mahindra, Bajaj and Scooters India ventured in electric three wheelers but were not very successful
-Market SWOT
Low running costs are the USP of electric vehicles and some emerging customer segments represent a promising market
-Market Construct: Future
The market is expected to grow at CAGR (volume)of 150% for cars and 180% for three wheelers
-Future Competitive Scenario
Many OEMs are expected to enter the EV market beginning 2016
-Smart-Cities Development
Four futuristic smart cities are being planned in the Delhi Mumbai Industrial Corridor
The government is planning to set up smart cities along the Dedicated Freight Corridor between Delhi and
Mumbai
At present four cities namely Manesar, Changodar, Dahej and Shendra are being set up under the pilot
project
These cities are inspired by successful Japanese smart cities of Kitakyushu, Toyota City and Yokohoma and
would be built on a similar model
They are expected to have world-class, self-sustainable habitats with minimal pollution levels, optimized energy supplies and efficient public transportation
Electric vehicles would be planned extensively for these cities. Also two level III charging stations are being planned in each smart city
The project would be implemented through public private partnership. Japanese Corporations such as
Hitachi, Mitsubishi, JGC Corp and Toshiba are expected to design and build these cities

1. RECOMMENDATIONS
Market Entry Strategy
Short Term Strategy (2015-2017)
Medium Term Strategy (2017-2020)
Long Term Strategy (Beyond 2020)

2. GOVERNMENT POLICY AND INITIATIVES
POLICY FRAMEWORK: AFSTP
+AFSTP: Background
+AFSTP: Specific Objectives
+AFSTP: Specific Incentives 2015-16
+AFSTP: Guidelines for Manufacturers
+AFSTP: Key Bodies & Roles
+AFSTP: Main Decision Makers
+Impact of AFSTP
+Success Factors Vs. Challenges
OTHER GOVERNMENT POLICIES
+Key Government Policies
+Impact of Recent Budget Announcement
MINISTERIAL INITIATIVE: NCEM
+NCEM: Background
+NCEM: Specific Objectives
+NCEM: Key Bodies & Roles
+NCEM: Main Decision Makers
+Impact of NCEM
+Success Factors Vs. Challenges

3. MARKET OVERVIEW
CURRENT MARKET OVERVIEW
+Electric/Hybrid Vehicles: Major Milestones
+Electric Vehicles Market Structure
+Electric/Hybrid Cars Market Structure
+Competitive Overview: Electric/Hybrid Cars
+Electric Three Wheeler Market Structure
+Competitive Overview: Electric Three Wheelers
MARKET ANALYSIS
+Market Drivers
+Market Challenges
+Cost Advantage: Electric Cars vs. Petrol/CNG
+Cost Advantage: Three Wheelers vs. Petrol/CNG
+Major Demand Centres
+Voice of OEMs
FUTURE MARKET OUTLOOK
Forecast: Electric/Hybrid Cars Market
+Future Scenario: Electric Cars
+Future Scenario: Hybrid Cars
+Forecast: Electric/Hybrid Three Wheeler Market
+Future Scenario: Electric/ Hybrid Three Wheelers
MARKET STRATEGY: CURRENT ELECTRIC / HYBRID CAR OEMs
+Mahindra Reva Market Presence
+Mahindra Reva Strategy
+Toyota Market Strategy
SMART CITIES DEVELOPMENT
+Overview DMIC
+Proposed Smart-Cities
+Key Stakeholders
+Main Objectives
+Charging Infrastructure
+Proposed Development Cycle
+Opportunities & Challenges

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4. APPENDIX
MINISTRY/DEPARTMENT PROFILE
+Key Bodies-Primary Role
+Key Bodies-Secondary Role
+MNRE Profile
+MNRE: Organizational Structure
+MNRE: Contact Process
+DHI Profile
+DHI: Organizational Structure
+DHI: Contact Process
+MoUD Profile
+MoUD: Organizational Structure
+MoUD: Contact Process
+IREDA Profile
+IREDA: Organizational Structure
+IREDA: Contact Process
+MoRTH Profile
+MoRTH: Organizational Structure
+MoRTH: Contact Process
+Other Bodies: Profile
MARKET STRATEGY-MAJOR CAR OEMs
+Maruti-Suzuki Market Strategy
+Hyundai Market Strategy
+Honda Market Strategy
+GM Market Strategy
+Mercedes Market Strategy
+Renault Market Strategy
+Volkswagen Market Strategy
+Mahindra Market Strategy
+Ford Market Strategy
+Nissan Motors Market Strategy
+Tata Motors: Market Strategy
+Other Expected Market Launches
MARKET STRATEGY-ELECTRIC/HYBRID THREE WHEELERS OEMs
+Scooters India Market Strategy
+Mahindra Market Strategy
+Bajaj Auto Market Strategy
+Lohia Market Strategy
+Other Expected Market Launches


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