The online
gaming industry is moving ahead rapidly with constant innovations.
Multi-players, role-playing games, and different genres of games are in great
demand. According to estimates, almost 60% of the population in the U.S. has
access to games and nearly 50% households own at least one gaming console.
While U.S. and Europe are currently the largest markets, Asia Pacific is the
largest market led by China, Japan, and India accounts for 38.70% of market
share in 2013 and will continue to dominate the global gaming market throughout
the forecasted period growing at a CAGR of 6.7%(2014-2021) Primary motivators
for the rapid growth of this market include greater penetration of mobile
phones and internet. The gaming industry is largely dependent on internet and
with intense internet penetration across the globe, this industry is set to
record tremendous revenue growth
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Companies profiled include
1. Aardman
Animations Ltd
2.
Activision Blizzard
3. Capcom Co
Ltd
4. DQ
Entertainment
5.
Electronic Arts
6. GungHo
Entertainment
7. Kingcom
8. The Lego
Group
9. Microsoft
Corporation
10.
Microsoft Corporation
11. Rockstar
Games
12. Sega
Sammy Holdings
13. Sony Corporation
14. Tencent
Holdings Limited
15. Ubisoft
Entertainment
16. Zynga
Inc
Chap 1. Executive Summary
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Chap 2. Market Overview
2.1. Key
Buying Criteria
2.1.1. Price
2.1.2.
Portability
2.1.3.
Purpose
2.1.4. Genre
2.1.5.
Recommendation
Chap 3. Strategic Analysis of Gaming Market
Worldwide (Key Findings)
3.1. Android
gaming leading the worldwide market
3.2. Adult
female gamers are leading the market
3.3.
Smartphone Games
3.4. Windows
is Fastest Growing Platform in Mobile Gaming Market
3.5. Game
developers are targeting Developing Regions
3.6. Virtual
Reality Revolution to break out
3.7. Mergers
& Acquisitions (M&As) Fuelling Growth in the Industry
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Chap 4. Market Determinants
4.1. Key
Motivators
4.1.1.
Freemium Games to cater wider range of audiences
4.1.2.
Rising Internet penetration drives the online gaming market
4.1.3.
Expanding Customer Base tapping various developments in the industry
4.1.4.
Growing number of smartphone users unleashing new market opportunities
4.1.5.
Movies marketed through gaming and animation
4.1.6.
Technological Developments to enhance customer experience & distribution
4.1.6.1.
Cloud Computing – Gaming as a Service
4.1.6.2.
Virtual Reality in Gaming
4.1.7. New
Emerging Areas in Gaming Market
4.1.7.1.
Health Games
4.1.7.2.
Learning Games
4.2.
Restraints in Gaming Market
4.2.1.
Violent gaming features
4.2.2.
Health Concerns
4.2.3.
Social Consequences
4.2.4.
Threat of Piracy
4.3.
Challenges
4.3.1. Easy
Entry Fuelling Competition in the Industry
4.3.2. Core
gamers criticizing freemium model
Chap 5. Competitive Intelligence
5.1. Market
Share Analysis
5.2. Key
Market Strategies
5.3.
Targeting Wider Customer Segments
5.4.
Focusing on existing titles and their sequels
5.5.
In-house development of software titles
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