The digital signage market is expected to witness a double digit CAGR during the forecast period 2016 to 2022.
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Market Insights
Digital signages are electronic displays which use technologies including LED, LCD, and OLED among others to display digital images, videos, streaming media, and information. These solutions have become increasingly sophisticated with the advancements in software competencies, integration capabilities, and emergence of smart content distribution channels. Digital signage solutions trace their roots to the previous decade when only pre-recorded information was displayed on display boards to engage customers. Since then, these solutions have come long way, majorly contributed by the emergence of the broadband Internet, rich media assets, digital display technologies, and network-based distribution solutions. Digital signage solutions are steadily gaining widespread acceptance across private as well as public environments on account of their ability to offer dynamic content and real-world interface.
Digital signages are electronic displays which use technologies including LED, LCD, and OLED among others to display digital images, videos, streaming media, and information. These solutions have become increasingly sophisticated with the advancements in software competencies, integration capabilities, and emergence of smart content distribution channels. Digital signage solutions trace their roots to the previous decade when only pre-recorded information was displayed on display boards to engage customers. Since then, these solutions have come long way, majorly contributed by the emergence of the broadband Internet, rich media assets, digital display technologies, and network-based distribution solutions. Digital signage solutions are steadily gaining widespread acceptance across private as well as public environments on account of their ability to offer dynamic content and real-world interface.
Competitive Insights:
The global digital signage market is highly technology driven and competitive. The leading four players in the global digital signage market collectively account for less than 45 percent of the global market revenue. Some of the leading players identified in the global digital signage market include LG Display Co., Ltd., AU Optronics Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd. , Sharp Corporation, Sony Corporation, Omnivex Corporation, NEC Display Solutions, Ltd., Adflow Network, Inc. and Planar Systems, Inc. among others. The global digital signage market also includes large number of niche players accounting for trivial market share individually. The global digital signage market being technology driven, the competitive rivalry among market players is expected to remain high throughout the forecast period 2016 – 2022.
The global digital signage market is highly technology driven and competitive. The leading four players in the global digital signage market collectively account for less than 45 percent of the global market revenue. Some of the leading players identified in the global digital signage market include LG Display Co., Ltd., AU Optronics Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd. , Sharp Corporation, Sony Corporation, Omnivex Corporation, NEC Display Solutions, Ltd., Adflow Network, Inc. and Planar Systems, Inc. among others. The global digital signage market also includes large number of niche players accounting for trivial market share individually. The global digital signage market being technology driven, the competitive rivalry among market players is expected to remain high throughout the forecast period 2016 – 2022.
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Key Trends:
• Introduction of hybrid digital signage solutions has opened-up new commercial opportunities
• Advancements in NFC-enabled digital signage solutions to revolutionize market prospects
• Highest penetration in the retail sector
• Growing adoption for building brand identity and in-store promotion
• Interoperability Issues
• Introduction of hybrid digital signage solutions has opened-up new commercial opportunities
• Advancements in NFC-enabled digital signage solutions to revolutionize market prospects
• Highest penetration in the retail sector
• Growing adoption for building brand identity and in-store promotion
• Interoperability Issues
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Digital Signage Market
2.2 Global Digital Signage Market, By Product Type, 2015 (US$ Mn)
2.3 Global Digital Signage Market, By End-use Application, 2015 (US$ Mn)
2.4 Global Digital Signage Market, By Geography,2015 (US$ Mn)
2.1 Market Snapshot: Global Digital Signage Market
2.2 Global Digital Signage Market, By Product Type, 2015 (US$ Mn)
2.3 Global Digital Signage Market, By End-use Application, 2015 (US$ Mn)
2.4 Global Digital Signage Market, By Geography,2015 (US$ Mn)
Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Digital Signage Market Revenue and Growth, 2014 - 2022, (US$ Mn and % Y-o-Y)
3.2 Key Market Trends and Future Outlook
3.2.1 Recent Trends
3.2.2 Future Outlook
3.3 Market Drivers
3.4 Market Challenges
3.5 See-Saw Analysis
3.5.1 Impact Analysis of Drivers and Restraints
3.6 Value Chain Analysis
3.7 Competitive Analysis
3.7.1 Market Positioning of Key Vendors
3.7.2 Key Strategies Adopted By Leading Vendors
3.7.3 Analyst Recommendations
3.1 Product Insights and Market Overview
3.1.1 Global Digital Signage Market Revenue and Growth, 2014 - 2022, (US$ Mn and % Y-o-Y)
3.2 Key Market Trends and Future Outlook
3.2.1 Recent Trends
3.2.2 Future Outlook
3.3 Market Drivers
3.4 Market Challenges
3.5 See-Saw Analysis
3.5.1 Impact Analysis of Drivers and Restraints
3.6 Value Chain Analysis
3.7 Competitive Analysis
3.7.1 Market Positioning of Key Vendors
3.7.2 Key Strategies Adopted By Leading Vendors
3.7.3 Analyst Recommendations
Chapter 4 Global Digital Signage Market, By Product Type
4.1 Market Analysis
4.1.1 Global Digital Signage Market Revenue Contribution, By Product Type, 2015 & 2022 (Value %)
4.2 Digital Signage Displays
4.2.1 Global Digital Signage Market Revenue and Growth for Displays, 2014 - 2022, (US$ Mn)
4.3 Digital Signage Media Player & Projector
4.3.1 Global Digital Signage Market Revenue and Growth for Media Player and Projector, 2014 - 2022, (US$ Mn)
4.4 Digital Signage Software
4.4.1 Global Digital Signage Software Market Revenue and Growth, 2014 - 2022, (US$ Mn)
4.5 Others
4.5.1 Global Digital Signage Market Revenue and Growth for Other Products, 2014 - 2022, (US$ Mn)
4.1 Market Analysis
4.1.1 Global Digital Signage Market Revenue Contribution, By Product Type, 2015 & 2022 (Value %)
4.2 Digital Signage Displays
4.2.1 Global Digital Signage Market Revenue and Growth for Displays, 2014 - 2022, (US$ Mn)
4.3 Digital Signage Media Player & Projector
4.3.1 Global Digital Signage Market Revenue and Growth for Media Player and Projector, 2014 - 2022, (US$ Mn)
4.4 Digital Signage Software
4.4.1 Global Digital Signage Software Market Revenue and Growth, 2014 - 2022, (US$ Mn)
4.5 Others
4.5.1 Global Digital Signage Market Revenue and Growth for Other Products, 2014 - 2022, (US$ Mn)
Chapter 5 Global Digital Signage Market, By End-use Application
5.1 Overview
5.1.1 Global Digital Signage Market Revenue Contribution, By End-use Application, 2015 & 2022 (Value %)
5.2 Retail
5.2.1 Global Digital Signage Market Revenue and Growth for Retail Applications, 2014 - 2022, (US$ Mn)
5.3 Banking
5.3.1 Global Digital Signage Market Revenue and Growth for Banking Applications, 2014 - 2022, (US$ Mn)
5.4 Education
5.4.1 Global Digital Signage Market Revenue and Growth for Education Applications, 2014 - 2022, (US$ Mn)
5.5 Healthcare
5.5.1 Global Digital Signage Market Revenue and Growth for Healthcare Applications, 2014 - 2022, (US$ Mn)
5.6 Transportation
5.6.1 Global Digital Signage Market Revenue and Growth for Transportation Applications, 2014 - 2022, (US$ Mn)
5.7 Corporate
5.7.1 Global Digital Signage Market Revenue and Growth for Corporate Applications, 2014 - 2022, (US$ Mn)
5.8 Others (Industrial, etc.)
5.8.1 Global Digital Signage Market Revenue and Growth for Other Applications, 2014 - 2022, (US$ Mn)
5.1 Overview
5.1.1 Global Digital Signage Market Revenue Contribution, By End-use Application, 2015 & 2022 (Value %)
5.2 Retail
5.2.1 Global Digital Signage Market Revenue and Growth for Retail Applications, 2014 - 2022, (US$ Mn)
5.3 Banking
5.3.1 Global Digital Signage Market Revenue and Growth for Banking Applications, 2014 - 2022, (US$ Mn)
5.4 Education
5.4.1 Global Digital Signage Market Revenue and Growth for Education Applications, 2014 - 2022, (US$ Mn)
5.5 Healthcare
5.5.1 Global Digital Signage Market Revenue and Growth for Healthcare Applications, 2014 - 2022, (US$ Mn)
5.6 Transportation
5.6.1 Global Digital Signage Market Revenue and Growth for Transportation Applications, 2014 - 2022, (US$ Mn)
5.7 Corporate
5.7.1 Global Digital Signage Market Revenue and Growth for Corporate Applications, 2014 - 2022, (US$ Mn)
5.8 Others (Industrial, etc.)
5.8.1 Global Digital Signage Market Revenue and Growth for Other Applications, 2014 - 2022, (US$ Mn)
Chapter 6 North America Digital Signage Market Analysis
6.1 Overview
6.1.1 North America Digital Signage Market Revenue and Growth, 2015 - 2022, (US$ Mn) (Y-o-Y %)
6.2 North America Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.2.1 SRC Analysis
6.3 North America Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
6.3.1 SRC Analysis
6.4 North America Digital Signage Market Analysis, By Country, 2014 - 2022 (US$ Mn)
6.4.1 SRC Analysis
6.4.2 U.S.
6.4.2.1 U.S. Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.4.2.2 U.S. Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
6.4.3 Canada
6.4.3.1 Canada Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.4.3.2 Canada Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
6.1 Overview
6.1.1 North America Digital Signage Market Revenue and Growth, 2015 - 2022, (US$ Mn) (Y-o-Y %)
6.2 North America Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.2.1 SRC Analysis
6.3 North America Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
6.3.1 SRC Analysis
6.4 North America Digital Signage Market Analysis, By Country, 2014 - 2022 (US$ Mn)
6.4.1 SRC Analysis
6.4.2 U.S.
6.4.2.1 U.S. Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.4.2.2 U.S. Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
6.4.3 Canada
6.4.3.1 Canada Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
6.4.3.2 Canada Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
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Chapter 7 Europe Digital Signage Market Analysis
7.1 Overview
7.1.1 Europe Digital Signage Market Revenue and Growth, 2015 - 2022, (US$ Mn) (Y-o-Y %)
7.2 Europe Digital Signage Market Analysis, By Product Type, 2015 - 2022 (US$ Mn)
7.2.1 SRC Analysis
7.3 Europe Digital Signage Market Analysis, By End-use Application, 2015 - 2022 (US$ Mn)
7.3.1 SRC Analysis
7.4 Europe Digital Signage Market Analysis, By Country, 2015 - 2022 (US$ Mn)
7.4.1 SRC Analysis
7.4.2 U.K.
7.4.2.1 U.K. Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
7.4.2.2 U.K. Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
7.4.3 France
7.1 Overview
7.1.1 Europe Digital Signage Market Revenue and Growth, 2015 - 2022, (US$ Mn) (Y-o-Y %)
7.2 Europe Digital Signage Market Analysis, By Product Type, 2015 - 2022 (US$ Mn)
7.2.1 SRC Analysis
7.3 Europe Digital Signage Market Analysis, By End-use Application, 2015 - 2022 (US$ Mn)
7.3.1 SRC Analysis
7.4 Europe Digital Signage Market Analysis, By Country, 2015 - 2022 (US$ Mn)
7.4.1 SRC Analysis
7.4.2 U.K.
7.4.2.1 U.K. Digital Signage Market Analysis, By Product Type, 2014 - 2022 (US$ Mn)
7.4.2.2 U.K. Digital Signage Market Analysis, By End-use Application, 2014 - 2022 (US$ Mn)
7.4.3 France
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