Biaxially Oriented Polypropylene
(BOPP) is formed when polypropylene films are stretched and extruded in
both directions, i.e., across machine direction (AMD) and machine
direction (MD). This process of creating biaxial formation increased
clarity and strength of the polymer. BOPP is manufactured by two
methods: bubble method and tenter method. The properties of BOPP are
high tensile strength, high clarity and gloss, excellent water vapor
barrier, oil and grease resistant and puncture and flex-crack resistant.
The applications of BOPP include packaging of food products, labeling,
pressure sensitive tapes, consumer products, stationary, metalizing and
pharmaceuticals.
Burgeoning global packaging industry
is expected to drive the biaxially oriented polypropylene market. The
packaging industry in developed as well as developing countries is
growing as a result of an increasing consumption of consumer goods,
which in turn drives the need for more sophisticated packaging. Much of
this increased consumption is attributable to higher disposable incomes
of the middle class in developing countries. A thriving consumer goods
market indirectly boosts demand for BOPP. Further, upcoming global
sporting events and an increased life expectancy are driving the
packaging industry in emerging markets such as Brazil. Higher life
expectancy is boosting demand in the pharmaceutical and food packaging
market, which in turn is driving the BOPP market. However, price
volatility in raw material prices is expected to hamper the BOPP market.
Raw material used in its manufacture is polypropylene which is a crude
oil derivative and hence subject to crude oil supply and price
volatility. New high performance and cost effective product developments
through research & development activities is expected to provide
immense opportunities for the players in the BOPP market.
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Asia Pacific was the largest market in
terms of production and consumption of biaxially oriented
polypropylene. Growing flexible packaging industry and changing consumer
behavior is expected to drive the market in the region. North America
followed Asia Pacific in terms of consumption of BOPP. Shifting consumer
preference towards flexible packaging and labeling of the consumer
products is expected to fuel the market in the region. In addition,
governmental regulations those imposes labeling of consumer products is
further driving the market in the region. Growth in demand from Europe
was moderate, but it is expected to gain momentum in the near few
years.
Global biaxially oriented
polypropylene market is consolidated with few players present in the
market. Major players are having presence across value chain with
backward integration. Market players are coming up with innovative
products for packaging applications. Product innovation forms the major
part of business strategies for the players which requires strong
research & development activities. Mergers & acquisitions are
quite prominent in the market to gain regional market share. Strategic
alliances are also part of business strategies for few companies. For
instance, Granwell Products entered into the strategic alliance with
Formosa Plastics Group of Taiwan. According to this alliance, Granwell
Products uses BOPP manufacturing technology of Formosa Group. Further,
marketing and branding are major affecting business strategies among the
BOPP market players. These players adopt aggressive marketing
strategies to retain or to gain market share in regional markets.
Some of the key players in biaxially
oriented polypropylene (BOPP) market include Innovia Films, Cosmo Films
Ltd., Dunmore Corporation, Kopafilm, Ampacet Corporation, Granwell
Products, Taghleed Industries, Coperion K-Tron, Vibac, Borealis AG,
Arkema S.A., China National Petroleum Corporation, Du Pont, The Dow
Chemical Company, SABIC, Sinopec Corp, Exxon Mobil Corporation, Formosa
Plastics Group and Eni S.p.A.
This research report analyzes this
market on the basis of its market segments, major geographies, and
current market trends. Geographies analyzed under this research report
include
- North America
- Asia Pacific
- Europe
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of
current trends in the market, industry growth drivers, and restraints.
It provides market projections for the coming years. It includes
analysis of recent developments in technology, Porter’s five force model
analysis and detailed profiles of top industry players. The report also
includes a review of micro and macro factors essential for the existing
market players and new entrants along with detailed value chain
analysis.
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Reasons for Buying this Report
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