Advancement in technology is making a
considerable contribution towards road safety. Progressive investment in
research and development has led to inclusion of safety features in a
vehicle and increased the ability to evaluate and measure driving
behavior. Vehicle telematics has its applications in fleet management
and logistics purposes. Additionally, it is used for scientific
measurement of driver’s risk in the insurance industry. Dashboard camera
is a segment of vehicle telematics. Dashboard Cameras (dash cams) are
also called as In-car cameras or Digital Video Recorders (DVRs). A
dashboard camera is a specialized portable onboard camera which is
attached to the interior of the vehicle's windscreen by a supplied
suction cup or a tape. Most dash cams records both audio and video
simultaneously.
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Dashboard cameras are primarily fitted
by the vehicle owners to obtain video evidence if there is an event of
an accident or to maintain insurance claims. Globally, motorists have
dashboard video cameras installed in their cars for a wide range of
applications: to stamp out police corruption, protection from baseless
accusations, evidence in court; form of surveillance and insurance
fraud. Recently, the market has seen dashboard cameras being used to
against crash for cash or flash for cash scams. This aids in preventing a
fraud based on deliberate collisions to achieve fictitious claims. With
increasing cases of road accidents with cyclists, pedestrians and other
road users, the market for dashboard cameras in vehicles have seen
growth traction.
Various types of dashboard cameras are
available in the market ranging from basic cameras that capture only
videos to advanced versions captures and records various aspects
including date and time, G-forces, speed and location which is provided
by an inbuilt GPS. Recent trends in dashboard cameras include; recording
speed of vehicle along a particular route; plotting the exact location
via a Geographical Positioning System (GPS), equipping cameras with
infra red sensors that enable recording in the dark, Moreover, many
dashboard cameras are fitted with shock absorber sensors to
automatically store the video shot in an event of a physical jerk from
an accident. Additionally, some cameras are capable of recording in high
definition (HD) format.
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There has been a considerable rise in
the interest amongst vehicle users towards installing a dashboard camera
in their cars. For instance, in September 2013, the horrific truck
accident in Pinetown, captured using a dashboard camera, has sparked
interest in South Africa and is expected to propel the growth of the
market in near future,
Furthermore, in some regions, the
regulatory bodies have mandated the use of dashboard cameras which is
anticipated to fuel the market exponentially over the forecast period.
For instance, in February 2011, The National Highway Traffic Safety
Administration (NHTSA), Department of Transportation (DOT), U.S. has
issued an advance notice of proposed rulemaking to install dashboard
cameras to enhance a driver’s view in a motor vehicle with a view to
reduce injuries and fatalities associated with back over incidents.
Dashboard cameras are used by car insurance companies to avoid issues
related to insurance claims. Car insurance companies can offer discounts
to cars equipped with dashboard cameras similar to the discounts
offered to vehicles with tracking devices. For instance, insurance
company Adrian Flux, from U.K., has been offering a discount since 2012
to car owners who install an authorized and approved dashboard cam.
Some of the major players in this
market are Hewlett-Packard Company, DOD-Tech Co. Ltd, Panasonic
Corporation, Aiptek Inc., LG Corporation, Qrontech Co.Ltd, Pittasoft
Co.Ltd., Satechi Baravon, Bulls-I Vehicle Drive Recorders and Car
Blackbox.
This research report analyzes this
market on the basis of its market segments, major geographies, and
current market trends. Geographies analyzed under this research report
include :
- North America
- Asia Pacific
- Europe
- Rest of the World
This report provides comprehensive analysis of :
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of
current trends in the market, industry growth drivers, and restraints.
It provides market projections for the coming years. It includes
analysis of recent developments in technology, Porter’s five force model
analysis and detailed profiles of top industry players. The report also
includes a review of micro and macro factors essential for the existing
market players and new entrants along with detailed value chain
analysis.
Reasons for Buying this Report:
- This report provides pin-point analysis for changing competitive dynamics
- It provides a forward looking perspective on different factors driving or restraining market growth
- It provides a six-year forecast assessed on the basis of how the market is predicted to grow
- It helps in understanding the key product segments and their future
- It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
- It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
- It provides distinctive graphics and exemplified SWOT analysis of major market segments
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